2. Fewer calories
Although the calorie count is exactly the same for organic and nonorganic foods, many consumers think organic foods are lower in calories. A study at the University of Michigan found that 38 percent of people believed organic Oreo cookies contained fewer calories than nonorganic — even when the nutritional labels clearly showed both types of cookies contained the same amount.
"Presumably, participants inferred that if organic cookies contain 160 calories, then the calorie content of conventional cookies — whatever the precise amount — is likely to be higher," Norbert Schwarz, a professor of psychology and research professor at the University of Michigan's Institute for Social Research, told Phys.Org.com. "In addition, participants considered it appropriate to consume Oreo cookies more frequently when they were organic than when they were not."
